WBOA Morning Meeting: Choosing Community over Competition
July 9 @ 7:45 am - 9:00 am
“When you move your focus from competition to contribution life becomes a celebration. Never try to defeat people, just win their hearts.” – Buddha
A WBOA Morning Meeting is just what you need to energize your day, learn about valuable resources, and meet new friends. Meetings include time for connecting, sharing about your business, a short business tip, and our featured speaker.
WBOA is committed to safeguarding the well-being and health of our members. Due to the ongoing developments of the coronavirus COVID-19, recommendations of the CDC and local and state governments, we will conduct our meetings via ZOOM until further notice.
Zoom Link: https://umass-amherst.zoom.us/j/97162804237
OUR SPEAKER: Ashley Kohl, Owner, One Ohana Dance Studio
When I was filling out my business plan in 2016, the one question I had a hard time answering: Who is your competition? Yes, of course, it’s important to know who your competition is when you are in business. You need to know demographics, what your clientele is looking for, and how you can offer something unique and different. However, I didn’t really want to think about other dance studios as competition. I wanted to think of them as my “sister studios.”
I thought about boxes of cereal. You walk down the cereal aisle. There are hundreds of different types. There are some that are more popular than others, but there is something for everyone. Someone may be looking for organic, gluten-free, some are looking for extra fiber, while others want the most sugary, colorful option there is. I like to think of my business as one kind of cereal. The reality is: every business has something to offer this world and every consumer needs to find the right fit for them.
There is room for all of us.
BIO: Born and raised in South Hadley, Kohl is a graduate of Pioneer Valley Performing Arts High School and has danced for the majority of her lifetime. Her six years of experience as a co-host and associate producer of WWLP-22News’ NBC weekday morning lifestyle program Mass Appeal allowed her the chance to discover what fuels her soul and what her true purpose is: to bring joy to people of all ages and abilities through dance. She was one of Western Mass Women’s Magazine Top 25 Women to Watch in 2012, named “Top Woman in Television” and was named one of Business West’s “40 Under 40” in 2018. She recently founded “One Ohana”, a non-profit that raises money to support local dancers and their passion for dance. Her two children, Summer, 6, and Brody, 5, are her heart & soul. “If you contribute to other people’s happiness, you will find the true goal, the true meaning of life.”