Loading Events

« All Events

  • This event has passed.

[Member-Hosted] Your ABC Website Plan

October 23, 2018 @ 6:00 pm - 8:00 pm

|Recurring Event (See all)

An event every week that begins at 6:00pm on Tuesday, repeating until November 20, 2018

Your ABC Website Plan

We make planning your business website as easy as ABC.

You know you need a website.

Cue the hamster on the wheel…”OMG Where do I start? Where do I start? WHERE DO I START?!”

We go back to the beginning with ABC.

A stands for Action. Checklist satisfaction.
B stands for Branding. Customer understanding.
C stands for Content. How you represent.

These are the keys to bring your mind ease…

Okay, we’re done rhyming now.

But seriously, we’ve made this really simple.

You can take it one step at a time, one week at a time, or join us for all six weeks.

Join us as we help you navigate and plan the perfect website for your business.

Week One: The ABC’s of Website Basics

In this class we will cover theming, branding, copy/content, feel, avatar, and developing a site map.

A = Inventing your site Avatar
B = Choosing your Branding colors
C = Creating the voice of your Content

Week Two: The ABC’s of Your Home Page and Bio

In this class we will cover what you should include on your home page and bio/About Me page including brand photography, carrying your voice and avatar onto these pages. These two pages are the two most important pages on your website. They want to know what you do and why you do it.

A = Deciding on a layout/theme
B = Selecting photos that fit your branding (these pages are where your photos are most important!)
C = Determining what messages you want your content to say (these pages are your words are most important!)

Week Three: The ABC’s of What You Do

In this class we talk about the photos and copy/content of your Services/Products/Packages pages.

A = Nailing down your pricing/packages/offers
B = Photographing your products
C = Composing eye-catching product descriptions

Week Four: The ABC’s of Landing Pages

In this class we will cover Landing pages and Calls to Actions, including forms, funnels, and freebies.

A = Selecting your freebie
B = Crafting a printable
C = Cultivating an email Welcome sequence

Week Five: The ABC’s of Blogging

In this class we will give tips for creating engaging blogs with complementary graphics that don’t overwhelm your audience.

A = Developing a blogging editorial calendar
B = Drafting memorable layouts for blog images
C = Constructing a blog outline

Week Six: The ABC’s of Pulling it all Together

In this class we will cover tying all of your pages together so that your content and branding are consistent. We will also talk about when to hire the pros such as web designers, brand photographers, content/copy writers, copy editors, virtual business assistants, etc. Come with your questions.

A = Arranging your website plan
B = Bringing your brand beyond your site
C = Mapping an email sequence that sells

Join us for all six weeks for $750 or pick and choose your classes at $150 each.

Your workshop instructors are Jacki Jacobs, personal brand photographer at Jacki Jacobs Photography and Tara Gabriel, content writer and owner of Four Elements Creative.

Jacki and Tara take a fun approach to what can be a daunting task, especially if you are just starting out in business. These two friends and business owners have constructed a cohesive and easy to follow step-by-step planning guide to organizing all the information you need for a well branded website.


October 23, 2018
6:00 pm - 8:00 pm
Event Category:


WBOA Evening Social (member-hosted)
117 Maple St.
Easthampton, MA 01027 United States
+ Google Map


Jacki Jacobs Photography
Tara Gabriel/Four Elements Creative
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.