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2017 Woman of the Year Celebration

June 2, 2017 @ 5:30 pm

$35 – $60

2017 Woman of the Year Celebration

June 2, 2017

5:30 in the evening

The Delaney House

Holyoke, MA

Each year, the WBOA recognizes and honors a member as the Business Woman of the Year, a woman who has been inspirational and has “stood out” in both her business and personal life.


Business Woman of the Year

Liz Provo, Mass Marketing Resources

Liz Provo has been involved in sales, marketing and customer service throughout her career. In 2001 she left the corporate world to launch the area’s first alternative real estate service, providing magazine and internet marketing services for private home sellers.

In 2008, Liz founded Mass Marketing Resources, redirecting her marketing services to help small businesses and entrepreneurs navigate the new world of blogging, email marketing and social media. She became a Business Solution Provider representing Constant Contact, earning three All-Star awards for the work she did on her clients’ behalf. In 2012 she became one of 200 professionals across the country speaking on behalf of Constant Contact as an Authorized Local Expert.

Whether she is working with a start-up or an established business that is learning about the world of digital marketing, her goal remains the same – to empower small business owners to embrace tools that will help them succeed.

Liz is a graduate of the University of Vermont and lives in Easthampton with her husband Sam. She is the proud mom of two daughters, Jocelyn and Stephanie. Liz enjoys volunteering in her community.

She is thoughtful and always willing to help. She has a quiet strength and great sense of humor. I admire how she runs her business. She is disciplined & a hard worker but makes everything seem effortless. I have learned so much from her.

She is very organized, has a strong and sure answer to questions. She is someone who actually “gets things done.” She has a quiet and gentle sense of humor, and I do not think I have ever seen her utter a negative word. Wow, we need more people like her in the world.

She does her all for WBOA. Liz will do whatever is asked of her.

Congratulations to nominees Dianne Doherty, Marie Jablonski, Debra Sorcinelli, and Ida Tassinari!

We also recognize and honor a new member who has shown an immediate interest in involvement with WBOA.


Outstanding New Member

Terri Kolodziej, Avon National Sales Trainer ISR

Terri has enjoyed a 14-year career with Avon, empowering a team of over 160 active representatives across 15 states. By helping her team grow Terri has earned several trips with Avon including an Avon Bahamas cruise, two Orlando trips, Las Vegas, Mexico and recently earned a trip to Atlantis Bahamas for June 2017.

Terri has served the Hampshire/Franklin Mothers of Twins Club as Past President for two years and was a Girl Scout leader for six years. She and her husband of 21 years, Michael, have twin daughters, Kira & Kylie, who are sophomores in college.

Terri stepped in to lead the Ambassador program mid-year and she has had many great new innovations to help our new members and guests feel welcome at WBOA.

I love Terri’s enthusiasm and the way she is so positive. She is at almost every meeting and took on a BOD committee position right away. She is offers great input and is a big asset to the WBOA!

Terri lost no time in jumping into a leadership position as a new member. It’s easy to see why she has risen in the Avon organization. She is responsible, takes the initiative to understand a new role and is making steps to create a more welcoming experience for our visitors.

Congratulations to nominees Colleen Campbell, Sharon Connor, Jacki Jacobs, and Julia Mines!

Our four community awards recognize business women in the Pioneer Valley, and our members nominate recipients from WBOA and the community.

Woman of Influence

Theresa M. Broderick, Broderick Insurance

Terri Broderick is president of the Sons of Erin Women’s Auxiliary. She has a huge impact on what we do to improve women’s roles in the club and in the community. She encourages all of us to “get involved” in club activities as well as community projects. Terri owns her own business, Broderick Insurance, in Chicopee.

Congratulations to nominees Dianne Doherty, Anita Eliason, Pam Howland, Ellen Moorhouse, Jennifer Roberge, Cindy Sheridan Murphy

Special Mentor

Anita Eliason, Zesta Style

I have had the pleasure of working with Anita and have come to realize she has a VERY special gift. She is passionate about helping small businesses succeed. She will take a problem, absorb the facts (like a sponge) and then come up with a brilliant solution. I have seen her work her “magic” in small groups and with individuals. You can almost see the “wheels of her mind” turning … She has pushed me beyond my comfort zone, which is just want I needed to take my business to the next level.

Congratulations to nominees Pat Banas, Carleen Eve Fischer Hoffmann, Eileen Jerome and Barbara Paulo

Spirit Award

Jennifer Roberge, Girlfriend in Your Closet

Jen uses her powers of style for good every chance she gets. She’s been so generous of her time with the WINGS program. She’s always cheery and pleasant.

Congratulations to nominees Bonnie Diamond, Anita Eliason, Lori Fortuna, Eileen Jerome, Dr. Tami Nelson and Cindy Sheridan Murphy

Quiet Achiever

Pat Banas, Latka Communications

She does so much behind the scenes for WBOA – and not just her printing service (which is awesome). She has such a sweetness and is a positive force for good.

Your Support Helps Us Recognize These Amazing Local Women Business Owners

Event Details

Cocktail Hour

6:00 – 7:00

Our cocktail hour features:

  • Cash bar
  • Time and space for socializing with other attendees
  • The chance to win luxurious gift items in our “basket” raffle
  • Delicious butler-style hors d’ouevres and four yummy food stations

Recognizing Our Honorees

7:00 – 8:30

We’ll recognize WBOA’s outgoing and incoming Board of Directors, and hear remarks from each award recipient.

Entertainment by 2TheMoon

8:30 – ??

WBOA’s own Shelley Hines will enchant us with her music duo 2TheMoon.

Thank you to our Sponsors



Event Sponsor


June 2, 2017
5:30 pm
$35 – $60
Event Category:


Woman of the Year


Delaney House
3 Country Club Drive
Holyoke, MA United States
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