

Thu, Apr 10
|Zoom - Register for the link
Good Morning WBOA Monthly
The Client Journey: From Confusion to Conversion. Mapping and optimizing your client journey using the WIIFM (What’s In It For Me) and WGAS (Who Gives A S**t) lenses and the Client Journey Model. Join WBOA for Good Morning WBOA 2nd Thursday 7:30 - 9:00AM. Join us via zoom.
Time & Location
Apr 10, 2025, 7:30 AM – 9:00 AM EDT
Zoom - Register for the link
About the Event
Join us for an expert-led session that takes you deep into the art and science of understanding your client’s journey – from the very first moment of confusion or curiosity to that final, all-important moment of conversion.
This talk will walk you through the entire lifecycle of a client’s experience with the your brand helping you uncover the hidden gaps, pain points, and decision-making touchpoints that can make or break a sale.
What you’ll learn:
· How to think like your customer and identify where they drop off and why
· The essential stages of a high-converting client journey
· Tools and techniques to map the journey visually and effectively
· Strategies to remove friction, build trust, and drive conversion
· How to develop a custom Client Journey Model you can actually use to guide your marketing, sales, and customer service
This session is perfect for business owners, marketing managers, and sales leaders who want to turn more browsers into buyers by transforming confusion into clarity and interest into income. You’ll leave with a clear framework, actionable strategies, and the insight you need to optimize your customer experience and grow your business.
Always the 2nd Thursday
Join us on Zoom! Register and the link will be provided to you via email
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